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PRCM 4510 -- Survey Research Methods -- Tullier   Tags: communication, companies, demographics, marketing, public_relations  

Last Updated: Aug 4, 2015 URL: Print Guide RSS Updates

Getting Started Print Page

The Assignment




This Guide will focus primarily on the following two points for your final report:





IV.  Background:

   b. Organizational Structure: (What is the organization’s mission? What services does it provide? How is it organized, managed or owned?)

In terms of research, one of the first things you need to figure out is what type of entity are you dealing with as each has its own problems when it comes to finding information.

Are you dealing with a:

Public or Private business/group/organization?

Profit or Non-profit business/group/organization?

Government or Quasi-government?

Is the business/group/organization part of, or a member of, a larger organization?

Is the business/group/organization restricted in what it can and cannot do based on its association or membership with another agency or organization?


IV. Background:

   c. Secondary Research: (What secondary research did the client provide and/or what did your group have to compile on your own? Summarize this information and its relevance to your project. From the perspective of having completed the project, what information would you have liked to have started the project with but lacked?)

Where you search for this information depends on what you discovered or decided in IV.a.

Business databases that include trade publications are an obvious choice, but you may want to consider a subject specific database for trade specific publications.

Think about finding case studies or articles for similar organizations.

Investigate both the organization and the industry

Finally, looking at both sides, you may need both demographic and consumer data.

Current demographic data is relatively easy to find on the web

Current consumer data may be found online, in the Reference Collection, and sometimes in trade publications.



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