SimplyAnalytics is a web-based mapping application that allows users to create thematic maps and reports using demographic, business, and marketing data for the United States. Auburn University subscribes to the Standard package and the EASI/Mediamark Research Data Package.
Analyzes the demographics of household spending on hundreds of products and services. Identifies which households spend the most on those products and services, and which control the largest share of spending.
This book is great for answering questions about sales of consumer products for the past 5 years. BUT, it's even better because it provides forecasts for sales of the same goods for the NEXT 5 years. It also helps answer questions about market share by manufacturers and by brands.
How much do people in a different counties in the U.S. spend on particular retail segments? How much spending power do they have? This book will also rank DMAs (Designated Market Areas) from highest to lowest spending for different types of retail stores, consumer buying power, number of establishments, etc.
Compare US metropolitan cities by demographics and by lifestyle activities. Tells you whether people in a particular city are more or less likely than the rest of the US to participate in an activity, such as boating, gambling, reading books, own a pet, etc.