SimplyAnalytics is a web-based mapping application that allows users to create thematic maps and reports using demographic, business, and marketing data for the United States. Auburn University subscribes to the Standard package and the EASI/Mediamark Research Data Package.
"Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product."
The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery of 2014 as well as the long decline from the peak-spending year of 2006 to the post-Great Recession low of 2013.
Looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt.
This book is great for answering questions about sales of consumer products for the past 5 years. BUT, it's even better because it provides forecasts for sales of the same goods for the NEXT 5 years. It also helps answer questions about market share by manufacturers and by brands.
Compare US metropolitan cities by demographics and by lifestyle activities. Tells you whether people in a particular city are more or less likely than the rest of the US to participate in an activity, such as boating, gambling, reading books, own a pet, etc.
Reveals the characteristics of Baby Boomers and explains how those characteristics are remaking American society. Includes the latest statistics on the labor force participation, living arrangements, incomes, health, spending, and wealth of the generation.
"Provides a demographic and socioeconomic profile of the Millennial generation. Includes statistics on the education, living arrangements, labor force participation, health, incomes, spending, and time use of the youngest generation and its parents."