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This guide features resources made available by Auburn University, in addition to those that are freely available on the internet, that students can use to learn about industries, research competitors,and understand markets.


Getting Started in Entrepreneurial Research

Tracking business news, trends, and ideas is crucial to business success. Industry magazines and newspapers, podcasts, blogs and books are great resources for learning the lingo and following the stories of highly successful entrepreneurs.

Below are some introductory videos, as well as our recommended magazines and newspapers, books, research databases, and internet sources to get you started.

Beginning Resources

This is by no means an exhaustive list.  Use the library catalog to search for even more books and ebooks related to entrepreneurship.



This is by no means an exhaustive list.  Use the library catalog to search for even more magazines related to entrepreneurship.

Organizations and Associations


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