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COMM 7970: Seminar in Propaganda & Public Opinion   Tags: communication, propaganda, public opinion  

Last Updated: Mar 26, 2014 URL: http://libguides.auburn.edu/comm7970 Print Guide RSS Updates

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Helpful Books & Links

  • Propaganda: Edward Bernays
    "A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon."
  • Public Opinion: Walter Lippman
    "Walter Lippmann (1889 1974) was an American intellectual who was a writer, reporter, and political commentator, who twice was awarded, in 1958 and 1962, a Pulitzer Prize for his syndicated newspaper column, Today and Tomorrow." Also available in Kindle format at no cost through Amazon.com
  • History is a Weapon
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 "The Palestinian Right" - 16mm from "Work Continues on a Film Trove in Jordan"


propaganda: Persuasive mass communication that filters and frames the issues of the day in a way that strongly favours particular interests; usually those of a government or corporation (compare agenda setting). Also, the intentional manipulation of public opinion through lies, half-truths, and the selective re-telling of history (Chandler, D., & Munday, R.(2011). propaganda. In A Dictionary of Media and Communication. : Oxford University Press. Retrieved 8 Sep. 2013, from http://www.oxfordreference.com/view/10.1093/acref/9780199568758.001.0001/acref-9780199568758-e-2171.)

public opinion: Views about issues or events of social concern that are expressed openly at a particular time by a significant percentage of the population, as distinct from the private opinions of individuals or those expressed within small circles. Since the advent of ‘opinion polls’, the term is widely taken to refer to the results of surveys. In theories of political liberalism, public opinion is seen as involving free debate leading to the possibility of a rational consensus(see also public and private spheres). Critics argue that it can be manipulated by governments and powerful institutions (see also dominance modeldominant ideologymanipulative modelmanufacture of consentmedia hegemony). The mass media play a key role in the dissemination (and filtering) of views and many argue that they are central in generating a consensus (see also agenda settinggatekeepersimagined communitynews valuesspiral of silence). However, this tends to homogenize media content (see pluralist model) and underestimate the active interpretive role of audiences (see active audience theoryencoding/decoding modelreceiver selectivity; see also J-curvetwo-step flow). Despite popular usage, public opinion does not reflect a general consensus. In democratic societies there are multiple opinions and publics. On any controversial issue, public opinion is divided between several alternative and inconsistent viewpoints. (Chandler, D., & Munday, R.(2011). public opinion. In A Dictionary of Media and Communication. : Oxford University Press. Retrieved 8 Sep. 2013, from http://www.oxfordreference.com/view/10.1093/acref/9780199568758.001.0001/acref-9780199568758-e-2202.)


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