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This guide features resources made available by Auburn University, in addition to those that are freely available on the internet, that students can use to learn about industries, research competitors,and understand markets.

Business Plans

Web Resources


Pitching Your Idea

Developing a pitch presentation is another important element of starting and sustaining a business. In order to secure funding, outside investors including venture capitalists, angels, or nonprofits, may request a pitch. A pitch is a condensed sales presentation that outlines:

  • Your company and team--what do you do, what do you sell, who is your customer
  • the problem your product or service is addressing with said customers
  • the competitive landscape of your industry
  • your financials including profit/loss projections
  • how you would use the funds
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