"... it examines the global landscape of the key theories and the theorists behind them, presenting them in the context needed to understand their strengths and weaknesses to apply them. In addition to interpretations of long-established theories, it also offers essays on cutting-edge research and provides concise definitions of key concepts, ideas, schools, and figures."
Covering all areas of modern business practice, this edition now includes increased coverage of terms and concepts. It also looks at issues such as Internet business, private equity, structured finance, and much more.
The One Thing You Need to Know
by Marcus Buckingham