SimplyAnalytics is a web-based mapping application that allows users to create thematic maps and reports using demographic, business, and marketing data for the United States. Auburn University subscribes to the Standard package and the EASI/Mediamark Research Data Package.
Library of Congress call number ranges for Marketing:
HF5410 - 5417.5 Marketing, product distribution
HF5437 - 5444 Purchasing, selling
HF5801 - 6182 Advertising
HD 9000-9999 Special industries & trades (for marketing of a particular product)
Explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
The editors and contributors address issues of social justice and examine how people's struggles can inform public issues and in turn be transformed into social policy. Their writings are underpinned by a critical framework, and they are committed to addressing issues of inequality. As with previous editions, their aim is to show how the practices of qualitative research can effect change in the world in positive ways.--From publisher description.