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Types of Periodicals: Home

Types of Periodicals

TYPES OF PERIODICALS
     The thousands of periodicals in the Ralph Brown Draughon Library form a continuum ranging from "popular" magazines through "trade/technical" publications to "scholarly/professional/refereed" journals. It is important to know the difference. The following chart lists the typical characteristics of these three kinds of periodicals. Evaluating a periodical by these criteria should allow for the choice of appropriate sources for various types of assignments. Keep in mind, however, that some periodicals defy easy categories.

Publisher

POPULAR

TRADE/PROFESSIONAL

SCHOLARLY
(refereed or peer-reviewed)

commercial firm

commercial firm or association

university or association
(large scientific/academic publishers)

Frequency

weekly,biweekly, or monthly

weekly, biweekly, or monthly

quarterly

Audience

general readers

special readers (persons employed in that field)

special readers (academics & researchers)

Appearance

colorful, illustrated

colorful, illustrated

plain, mostly text

Article Type

short, nontechnical w.photos & graphics

short, technical w. photos & graphics

long, research style w. tables & charts

Writing Style

informal, journalistic

informal, journalistic

formal and/or scientific

Authors

staff writers

staff writers & persons employed in that field

academics and researchers

News Content

covers broad issues and popular and/or business affairs

covers narrow trade or professional issues

NO news coverage

Advertising

ads for business or consumer products

ads for specialized trade/professional products & services

ads for books, if any

Research Apparatus

none

none

extensive bibliographies & advanced statistics

Examples

Business Week, Sports Illustrated, People, Newsweek, National Geographic, The Economist

Advertising Age, Columbia Journalism Review, ENR(Engineering News Record), Women's Wear Daily

Academy of Management, Shakespeare Quarterly, Journal of Virology, Fisheries Research,

 

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