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This Is Auburn Auburn University Libraries LibGuides

Business Writing

The resources listed throughout this guide are to help you on your assignments for ENGL 3080, but feel free to use them in your other classes

Business & Economics Librarian

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Jennilyn Wiley
RBD Library
231 Mell Street
Auburn University, AL 36849-5606
Subjects: Business, Economics

Business and Professional Writing Guides

Writing and Pitching a Business Plan

Developing a pitch presentation is another important element of starting and sustaining a business. In order to secure funding, outside investors including venture capitalists, angels, or nonprofits, may request a pitch. A pitch is a condensed sales presentation that outlines:

  • your company and team--what do you do, what do you sell, who is your customer
  • the problem your product or service is addressing with said customers
  • the competitive landscape of your industry
  • your financials including profit/loss projections
  • how you would use the funds