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This Is Auburn Auburn University Libraries LibGuides

Company Research

In this guide you'll find helpful resources for researching companies. Can't find what you're looking for? Contact the Business Librarian for tips on how to locate information on companies.

Business & Economics Librarian

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Jennilyn Wiley
she/her/hers
Contact:
RBD Library
231 Mell Street
Auburn University, AL 36849-5606
334-844-2715
Subjects: Business, Economics

How to find Industry Research

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NAICS/SIC Codes

The U.S. Government uses a set of Codes to classify similar companies and organizations into industries in order to gather and analyze data.  NAICS (North American Industrial Classification System) is the current system used by the U.S. Government.  An older classification system was the SIC (Standard Industrical Classification) System. A lot of our databases include the NAICS or SIC Codes for the company, so you can find out the industries that the company does business in. 

Industry Reports

Industry reports are created by market research firms, investment analysts, and some government agencies. These are usually lengthy reports, focused on one industry, and updated regularly.

Industry Ratios

Competitor Information

With the following databases, you can use the NAICS Code to create a list of competitors in an industry. Some allow you to narrow that list by other criteria, such as geography, sales, private/public ownership, etc.