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This Is Auburn Auburn University Libraries LibGuides


This guide features resources that students can use to learn about industries, research competitors,and understand markets.

Business & Economics Librarian

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Jennilyn Wiley
RBD Library
231 Mell Street
Auburn University, AL 36849-5606
Subjects: Business, Economics

Business Plans

Web Resources


Pitching Your Idea

Developing a pitch presentation is another important element of starting and sustaining a business. In order to secure funding, outside investors including venture capitalists, angels, or nonprofits, may request a pitch. A pitch is a condensed sales presentation that outlines:

  • Your company and team--what do you do, what do you sell, who is your customer
  • the problem your product or service is addressing with said customers
  • the competitive landscape of your industry
  • your financials including profit/loss projections
  • how you would use the funds