Entrepreneurship

Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey'you can't find this on the Internet?Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically.

Request a FREE 30-day online trial to this title at www.sagepub.com/freetrialThe three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world's social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are:Theories and conceptsSocio-economic change (i.e. social mobility)Socio-demographic change (i.e. immigration, aging)Identity and social differentiation (i.e. social networks)Media (i.e. broadcast media)Style and taste (i.e. fashion, youth culture)Mass consumptions (i.e. retail culture)Ethical Consumption (i.e. social movements)Civil society (i.e. consumer advocacy)Environment (i.e. sustainability)Domestic consumption (i.e. childhood, supermarkets)Leisure (i.e. sport, tourism)Technology (i.e. planned obsolescence)Work (i.e. post industrial society)Production (i.e. post fordism, global economy)Markets (i.e. branding)Institutions (i.e. religion)Welfare (i.e. reform, distribution of resources)Urban life (i.e. suburbs) 

Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery of 2014 as well as the long decline from the peak-spending year of 2006 to the post-Great Recession low of 2013. Widely praised when the first edition appeared in 1991, this unique resource gives you dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research. Based on unpublished data collected by the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey--you can't get this data online--Household Spending examines how much American households spend on hundreds of products and services by the demographics that count: age, income, household type, region of residence, race and Hispanic origin, and educational attainment. The individual products and services are organized into chapters on apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation. e

The 11th edition of American Incomes: Demographics of Who Has Money is your map to the changing consumer landscape, exploring and explaining the economic status of Americans in the aftermath of the Great Recession. It looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt. The poverty population is also a focus of American Incomes.The five chapters in American Incomes are:Household IncomeChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Men's Income TrendsChapter 1 examines trends in household income over the past 14 years. It also presents current household income statistics by age of householder, race and Hispanic origin of householder, type of household, and other important demographic characteristics.Women's IncomeChapter 3 examines trends and the current status of women's income, which has become increasingly important to family economic well-being.WealthThe statistics shown in Chapter 4, from the Federal Reserve Board's Survey of Consumer Finances, provide a comprehensive portrait of the assets, debts, and net worth of American households by a variety of demographic characteristics. This chapter also examines the 2007-to-2013 trends in wealth.PovertyThis chapter shows how poverty has grown and reveals the demographic characteristics of those who are falling behind.You can gain more insight into the economic well-being of Americans by thumbing (or scrolling) through the pages of American Incomes than you could by spending all afternoon surfing databases on the Internet. By having it on your bookshelf or computer desktop, you can get the answers to your questions even faster than you can online.

This book is great for answering questions about sales of consumer products for the past 5 years. BUT, it's even better because it provides forecasts for sales of the same goods for the NEXT 5 years. It also helps answer questions about market share by manufacturers and by brands.

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. Asthe world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers inthese markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. Inthis volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum forresearchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.