The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior spanning fields such as psychology, marketing, sociology, economics, and anthropology.
Journal of Contemporary Ethnography (JCE), published bi-monthly, examines a broad spectrum of social interactions and practices - in subcultures, cultures, organizations, and societies - including, but not limited to, Management, Marketing, and Sociology.
Offers managerial insights to practicing international business persons as well as to policymakers in governments and international agencies and organizations to enable them to formulate need-oriented action programs and policies.
Covers most aspects of personal selling and sales management. Purpose is to bridge gap between academic and business communities involved in selling and sales management. Audience consists of academics, researchers, trainers, sales executives, and students.
Supplies practical, applied literary resources to professionals in a wide range of industries on customer-client service, quality enhancement, and value for services and products purchased or provided.
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.
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Psychology & Marketing