Social Marketing

Public health refers to the management and prevention of disease within a population by promoting healthy behaviors and environments in an effort to create a higher standard of living. In this comprehensive volume, editor James W. Holsinger Jr. and an esteemed group of scholars and practitioners offer a concise overview of this burgeoning field, emphasizing that the need for effective services has never been greater. Designed as a supplemental text for introductory courses in public health practice at the undergraduate and graduate levels, Contemporary Public Health provides historical background that contextualizes the current state of the field and explores the major issues practitioners face today. It addresses essential topics such as the social and ecological determinants of health and their impact on practice, marginalized populations, the role of community-oriented primary care, the importance of services and systems research, accreditation, and the organizational landscape of the American public health system. Finally, it examines international public health and explores the potential of systems based on multilevel partnerships of government, academic, and nonprofit organizations. With fresh historical and methodological analyses conducted by an impressive group of distinguished authors, this text is an essential resource for practitioners, health advocates, and students.

Invaluable guidance and advice for creating positive change in social policy Edited by a team of renowned experts, Connecting Social Welfare Policy to Fields of Practice features contributions from leaders in this field providing a variety of perspectives on different topics. This visionary guide equips social workers to proactively engage in policy practice to influence specific policies. Designed as a social welfare policy practice text for undergraduate and graduate students in social work programs, this book meets the Council on Social Work Education's (CSWE) Educational Policy and Accreditation Standards (EPAS). Each chapter begins with an overarching question and "what if" scenarios, and ends with a set of suggested key terms, online resources, and discussion questions. Connecting Social Welfare Policy to Fields of Practice addresses specific populations within a wide variety of practice arenas, including: Social welfare policy and politics Aging in the United States Public mental health policy in the United States Disability policy development Health-care policy Urban housing policy Child welfare policy Redefining the welfare state in a global economy Global in context, Connecting Social Welfare Policy to Fields of Practice encourages those in the social work profession to become directly engaged with individuals, families, groups, and communities in the crafting of impartial public policies for marginalized members of society.

There are occasions when a story told from a personal viewpoint can illuminate a profession. Alfred Sommer's epidemiological memoir is such a book. Adventurous, illuminating, and thought provoking, "Ten Lessons in Public Health" is more than the story of one man's work. It tells the tale of how epidemiology grew into global health. The book is organized around ten lessons Sommer learned as his career took him around the world, and within these lessons he explains how the modern era of public health research was born. Three themes emerge from Sommer's story: the duty to help your fellow human beings by traveling to places where there are problems; the knowledge that data-driven research is the key to improving public health; and the need to persevere with sensitivity and strength when science and cultural or sociological forces clash. Nothing in this compelling, sometimes controversial, history is glossed over, as the book's goal is to explain when and why public health efforts triumph or fail. Readers will travel to Bangladesh, Iran, Indonesia, South America, and the Caribbean, where they will learn about spreading epidemics, the aftermath of storms, and vexing epidemiological problems. Sommer reveals the inner politics of world health decisions and how difficult it can be to garner support for new solutions. Triumph, tragedy, frustration, and elation await those who set off on careers in public health, and "Ten Lessons in Public Health" is destined to become a classic book that puts the field into perspective.

At a time of unprecedented challenges and opportunities for public health, Prevention is Primary provides models, methods, and approaches for building health and equity in communities. Written in accessible and understandable language, this comprehensive book includes the theory, concepts, and models needed to harness social justice and practice primary prevention of unnecessary illness and injury in the first place. Prevention is Primary, written by associates of the nationally renowned Prevention Institute, is a theory-to-practice book for students, faculty practitioners, and community leaders who want to take a proactive stance against the most pressing health problems in the community including asthma, tobacco, violence, HIV, poor nutrition and physical inactivity, health disparities, and environmental injustice. The volume provides a comprehensive and practical understanding of prevention on a community level. The authors define the elements of comprehensive, quality prevention efforts-from the necessary partnerships that need to be developed to the training, vision, and policies that go into successful efforts.

As local governments and organizations assume more responsibility for ensuring the public health, identity politics play an increasing yet largely unexamined role in public and policy attitudes toward local problems. In "Governing How We Care," medical anthropologist Susan Shaw examines the relationship between government and citizens using case studies of needle exchange and Welfare-to-Work programs to illustrate the meanings of cultural difference, ethnicity, and inequality in health care. Drawing on ethnographic research conducted over six years in a small New England city, Shaw presents critical perspectives on public health intervention efforts. She looks at online developments in health care and makes important correlations between poverty and health care in the urban United States. Shaw also highlights the new concepts of community and forms of identity that emerge in our efforts to provide effective health care. "Governing How We Care" shows how government-sponsored community health and health care programs operate in an age of neoliberalism.