Subject Guides: BUSI 7210: Market Reports & Consumer Demographics

Business & Economics Librarian

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RBD Library

334-844-2715

Subjects: Business, Economics

Comprehensive aggregator containing numeric figures and graphs:

Market reports and underlying survey data can be found in this database:

Tools to explore customer data visually with map-based interfaces.

Note: There are export limits for SimplyAnalytics. Contact the subject librarian for more information.

Survey questions and responses can be found here:

Consumer Expenditure Survey Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Time Use Survey The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Wages by Area and Location (BLS) Wage and occupation data at national, regional, state, and metropolitan area levels from Bureau of Labor Statistics.

Pew Research Center Includes Fact Tank, reports, datasets, and interactive material
Surveys of Consumers - University of Michigan Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.
StatsAmerica