Subject Guides: COMM 7020: Quantitative Methods of Communication Research: Selected Databases &amp; Books

Chemistry/ Chemical Engineering/Communications & JournalismLibrarian

she/her

Email Me

Subjects: Chemical Engineering, Chemistry, Communication, Communication Studies, Journalism, Media Studies, Public Relations

Selected Databases

Bibliography of Data-Related Literature
Find publications based on ICPSR data via the Bibliography of Data-Related Literature, a searchable database that contains over 41,000 citations of known published and unpublished works resulting from analyses of data held in the ICPSR archive.
Communication Source
Communication Source (1915 - current) merges EBSCO's Communication & Mass Media Complete database with content from Communication Abstracts, providing comprehensive indexing and full-text coverage of literature covering communication, linguistics, rhetoric and discourse, speech-language pathology, media studies and related fields.
Inter-University Consortium for Political and Social Research (ICPSR)
This web page provides search and browsing access to abstracts and data sets in the world's largest archive of computerized social science data. Search or browse title of study, principal investigator, words in abstract, or study number. Browse major research categories.
Market Research and American Business Reports, 1935-1965
A unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era's foremost consumer analyst and market research pioneer.
Mintel Academic Reports
Mintel Reports contains a comprehensive overview of the market size, including a five year forecast, brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next. Mintel publishes over 220 reports in the US every year, across a wide range of consumer markets. Users will be able to dive into specific consumer survey questions to identify key demographic s or target markets and build custom presentations and reports.
Roper iPoll
The iPOLL Databank is the most comprehensive, up-to-date resource for US public opinion poll data. iPOLL is also the best finding aid to locate US national opinion poll questions rich in a particular subject, with direct links into the catalog of datasets and survey questionnaires
Sage Research Methods
Sage Research Methods helps users to design, plan, and conduct research. Both quantitative and qualitative methods are addressed in eBooks, reference materials, online journals, streaming videos, and cases. Includes information about quantitative and qualitative data analysis with sample data, business research, medicine and health research, data visualization, and doing research online.
Statista
Statista, including Global Consumer Survey, consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Sports Market Analytics
SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more.
EMARKETER (formerly Insider Intelligence)
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from many sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

Google Dataset Search
"Enables users to find datasets stored across thousands of repositories on the Web."
On3 NIL
"On3 is a leader in college sports, delivering trusted news, analysis, data, and insights to fans, athletes, schools, and brands. The company helps connect these communities across the college sports ecosystem via a media platform, technology solutions, and partnerships that engage fans, help athletes make more informed decisions, and assist schools and brands in better managing their resources and opportunities."

Discovery and Books from the Catalog

Discovery Searches:

Selected Books from the Catalog:

The SAGE Encyclopedia of Communication Research Methods by Mike Allen (Editor)
Call Number: P 91.3 .S24 2017 ELECTRONIC

ISBN: 9781483381435

Publication Date: 2017-05-08

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet The SAGE Encyclopedia of Communication Research Methods contains entries that cover every step of the research process, accompanied by engaging examples from the literature of communication studies. Key features include: 652 signed entries spanning four volumes, available in choice of electronic or print formats A Reader's Guide groups entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys The Index, Reader's Guide themes, and Cross-References combine to provide robust search-and-browse in the electronic version
Quantitative research for the qualitative researcher by O'Dwyer, L. M., & Bernauer, J. A
Call Number: Q 180.55 .Q36 O39 2014 ELECTRONIC

ISBN: 9781483310435

Publication Date: 2014

O'Dwyer and Bernauer promote understanding and appreciation of the quantitative tradition in the social sciences, especially for those who are most familiar with the qualitative tradition. The authors demonstrate that these two research traditions are complementary and that the primary components of good research--problem quality, design quality, evidence quality, and procedural quality--apply equally to both qualitative and quantitative research methodologies. By providing rich pedagogy throughout the book the authors give students ample support and guidance. Each chapter begins with an outline, key terms are defined throughout, and discussion questions conclude each chapter. Connections to Qualitative Research and Review of Published Research sections offer students opportunities to make connections to their current base of knowledge and to see the concepts described in the book being applied in real research
The Oxford Handbook of Quantitative Methods, Volume 1: Foundations by Todd D. Little (Editor)
Call Number: BF 39 .O927 2013 v.1 ELECTRONIC

ISBN: 9780199934874

Publication Date: 2013-02-12

Research today demands the application of sophisticated and powerful research tools. Fulfilling this need, The Oxford Handbook of Quantitative Methods in Psychology is the complete toolbox to deliver the most valid and generalizable answers to today's complex research questions. It is a one-stop source for learning and reviewing current best practices in quantitative methods as practiced in the social, behavioral, and educational sciences. Comprising two volumes, this handbook covers a wealth of topics related to quantitative research methods. It begins with essential philosophical and ethical issues related to science and quantitative research. It then addresses core measurement topics before delving into the design of studies. Principal issues related to modern estimation and mathematical modeling are also detailed. Topics in the handbook then segue into the realm of statistical inference and modeling with chapters dedicated to classical approaches as well as modern latent variable approaches. Numerous chapters associated with longitudinal data and more specialized techniques round out this broad selection of topics.
The Oxford Handbook of Quantitative Methods, Vol. 2 Statistical analysis by Todd D. Little (Editor)
Call Number: eBook

Publication Date: 2013

Contents: 1. Introduction; 2. Overview of Traditional/Classical Statistical Approaches; 3. Generalized Linear Models; 4. Categorical Methods; 5. Configural Frequency Analysis; 6. Nonparametric Statistical Techniques; 7. Correspondence Analysis; 8. Spatial Analysis; 9. Analysis of Imaging Data; 10. Twin Studies and Behavior Genetics; 11. Quantitative Analysis of Genes; 12. Multidimensional Scaling; 13. Latent Variable Measurement Models; 14. Multilevel Regression and Multilevel Structural Equation Modeling.
15. Structural Equation Models16. Developments in Mediation Analysis; 17. Moderation; 18. Longitudinal Data Analysis; 19. Dynamical Systems and Models of Continuous Time; 20. Intensive Longitudinal Data; 21. Dynamic Factor Analysis: Modeling Person-Specific Process; 22. Time Series Analysis; 23. Analyzing Event History Data; 24. Clustering and Classification; 25. Latent Class Analysis and Finite Mixture Modeling; 26. Taxometrics; 27. Missing Data Methods; 28. Secondary Data Analysis; 29. Data Mining; 30. Meta-Analysis and Quantitative Research Synthesis. 31. Common Fallacies in Quantitative Research Methodology (Access: unlimited simultaneous users).