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Most federal funding agencies now require data management plans to be included in the grant proposal, and many other institutions do as well.
Whether or not research is externally funded, data is likely to be reused within the same research group later, so planning ahead for data management will save future time and effort as well as increase the chances datasets can be leveraged for additional publications.
Preserving raw data enhances the integrity of research by improving transparency and reproducibility.
Students can develop data management skills that are transferable to a wide variety of careers.
Data that is shared in a registered repository increases research impact and can yield higher citation counts.
Confidential or proprietary data that is managed properly will be more secure, protecting researchers, subjects, and sponsors.