Skip to Main Content
This Is Auburn Auburn University Libraries LibGuides

Research Impact

Use this guide to help you understand how you can measure and broaden your research impact.

Communication, Journalism & Theatre Librarian

Profile Photo
Barbara Bishop
RBD Library
231 Mell Street
Auburn University, AL 36849-5606
(334) 844-1690

Creating and Maintaining Your Profile

“...the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value.”**

A professional online presence is one of the best tools an academic can employ to increase the visibility and reach of their publications, to find potential collaborators, future co-authors, readers, jobs and other opportunities in academia.

Here are just a few tactics you should keep in mind when planning your scholarly identity strategy:

•Understand the purpose/aim of the different profile platforms
•User persistent identifiers (ORCID, DOI, etc.) to disambiguate yourself and your work
•Publish Open Access, including your 'non-traditional' research outputs (programming code, presentations, posters, research data, etc.)
•Post pre- and post-prints to appropriate venues
•Make social media engagement a habit
•Perform regularly scheduled maintenance on your profiles

Or, put another way by the scholarly communications librarians at UC San Diego:

  1. Do what you can do - Start small and build as you have time. Have a plan and tend your online presence.
  2. Build your network - Collect and link to your content and media. Engage and respond to others online.
  3. Be Consistent! - Keep things current (best to link to repositories as opposed to updating multiple CVs).
  4. Monitor yourself - Check in often, make adjustments, delete things that you are no longer updating.
  5. Track your impact - follow your metrics, altmetrics, and tell your story.


**Barbour & Marshall (2012). "The academic online: Constructing persona through the World Wide Web".


Selected Data Repositories
Repository Name Subject Area
AUrora General
Dryad Biosciences
GenBank Gene Sequences
Global Biodiversity Information Facility Ecology
Harvard Dataverse General
ICPSR Social Sciences
Knowledge Network for Biocomplexity Ecology
Movebank Animal Tracking