“...the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value.”**
A professional online presence is one of the best tools an academic can employ to increase the visibility and reach of their publications, to find potential collaborators, future co-authors, readers, jobs and other opportunities in academia.
Here are just a few tactics you should keep in mind when planning your scholarly identity strategy:
•Understand the purpose/aim of the different profile platforms
•User persistent identifiers (ORCID, DOI, etc.) to disambiguate yourself and your work
•Publish Open Access, including your 'non-traditional' research outputs (programming code, presentations, posters, research data, etc.)
•Post pre- and post-prints to appropriate venues
•Make social media engagement a habit
•Perform regularly scheduled maintenance on your profiles
Or, put another way by the scholarly communications librarians at UC San Diego:
- Do what you can do - Start small and build as you have time. Have a plan and tend your online presence.
- Build your network - Collect and link to your content and media. Engage and respond to others online.
- Be Consistent! - Keep things current (best to link to repositories as opposed to updating multiple CVs).
- Monitor yourself - Check in often, make adjustments, delete things that you are no longer updating.
- Track your impact - follow your metrics, altmetrics, and tell your story.
**Barbour & Marshall (2012). "The academic online: Constructing persona through the World Wide Web". http://dx.doi.org/10.5210%2Ffm.v0i0.3969