“...the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value.”**
A professional online presence is one of the best tools an academic can employ to increase the visibility and reach of their publications, to find potential collaborators, future co-authors, readers, jobs and other opportunities in academia.
Here are just a few tactics you should keep in mind when planning your scholarly identity strategy:
Or, put another way by the scholarly communications librarians at UC San Diego:
**Barbour & Marshall (2012). "The academic online: Constructing persona through the World Wide Web". http://dx.doi.org/10.5210%2Ffm.v0i0.3969