Skip to Main Content
This Is Auburn Auburn University Libraries LibGuides

Business Research

"No one is born knowing how to do business research." (Ross, 2020) Use the guide menu to begin exploring the "core four" types of business information: company, industry, financial, and consumer.

Library Databases

Best Bet:

Other Options:

Tools to explore customer data visually with map-based interfaces:
TIP: There are export limits for SimplyAnalytics. Contact your librarian for more information.

Help Guides

Mergent Intellect: How to access demographic reports

SimplyAnalytics: Getting started

Social Explorer: YouTube video on browsing data (2 min) or YouTube video introduction to maps (2 min)

PolicyMap: Quick Start (4 min) or YouTube Channel (110+ topic videos)

Government and Public Sources

Alabama dashboard: