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This Is Auburn Auburn University Libraries LibGuides

Business Research

"No one is born knowing how to do business research." (Ross, 2020) Use the guide menu to begin exploring the "core four" types of business information: company, industry, financial, and consumer.

Library Databases

Best Bets:

Business-focused content:
General news source:

Other Options:

Business-focused content:
General news source:

Search Tips

When building your search, remember:

  • Use a wildcard to search for various word endings: return* = return, returns, returning, and returned
  • Put quotes around several words to search for a phrase: "supply chain" finds the phrase
  • Create complex searches by combining key terms using AND and/or OR

You can search for articles with specific industry or company tags

You can limit the number of search results by using filters for: Source type (e.g., Newspapers, Magazines, Trade Journals, Scholarly Journals), Publication dates (e.g., Last 12 Months), and/or Publication Titles (e.g., Wall Street Journal, FT.com, TechCrunch, Adweek, etc.)

Scholarly vs Non-Scholarly

You may be required to use scholarly sources.

Research-focused sources that have undergone some level of review by individuals with expertise on the topic are considered scholarly.

***If you aren't sure whether or not an information source is acceptable, ask your professor or a librarian.***

Information Resources Typically Considered Scholarly (to varying degrees):
Type of Publication: Definition:
Research Article

Published in a journal and reports on studies or scientific/academic research

*May also be called scholarly, peer-reviewed, refereed, or academic

Conference Paper or Proceeding Papers that report on talks/presentations given at academically-focused conferences
Dissertation Original research written up as part of a doctoral degree program
Thesis Similar to a dissertation, but conducted at the master’s degree level
Book (if scholarly)

Written by a researcher with credentials in the field and usually published by an academic/scholarly press

Typically longer than a journal article and has broader topical coverage, but still makes heavy use of citations

Information Resources Generally NOT Considered to Be Scholarly in Nature:
Type of Publication: Definition:
Professional or Trade Journal

A periodical that contains news and information of use to practitioners within a particular industry/field

Professional associations often publish journals for their members and some may publish peer-reviewed research

Government Publications

Reports/documents published by local, state, regional, national, or international governments or governmental agencies (e.g., Alabama Department of Labor, US Government and Accountability Office, United Nations, etc.)

Acceptable as a source of facts and figures

News Article

Published in newspapers and written to inform the general public about newsworthy events

Usually undergoes some level of editorial review

May be used to establish context and facts

Reference Manual A resource that provides general information on a topic, but is not read consecutively nor in full (e.g., encyclopedia, dictionary)
Popular Magazine A periodical written for a general audience that is geared more towards entertainment or information
Book (if popular)

Written to entertain (fiction) or inform (non-fiction)

Typically longer than an article with broader topical coverage, but tends to lack citations

General Internet Websites

Online information made available to anyone and everyone with very little regulation of content

Findable and accessible via Internet search engines

Public Sources