Subject Guides: Business Research: Market Research & Survey Data

Library Databases

Mintel Academic Reports This link opens in a new window Find reports by: 1) entering keyword(s) into the search box in the upper left or 2) browsing with the category menu

Statista This link opens in a new window 1) From Reports menu, select Search our report database in the upper right. 2) Using Filters, limit your search to the XLS checkbox under Download As to quickly identify survey data that can be exported and opened in Excel. Alternatively, you can explore survey data using Statista's Consumer Insights tool under the Insights menu.

Roper iPoll This link opens in a new window To get started, enter keyword(s) to search. Alternatively, if you execute an empty search, you will be taken to an advanced search page with additional options.

The Pew Research Center The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does so by conducting public opinion polling and social science research; by reporting news and analyzing news coverage; and by holding forums and briefings. It does not take positions on policy issues.
Surveys of Consumers - University of Michigan Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.
American Time Use Survey The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Survey Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.