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Business Research

"No one is born knowing how to do business research." (Ross, 2020) Use the guide menu to begin exploring the "core four" types of business information: company, industry, financial, and consumer.

Fall 2024

Contracting Business Law | IRAC Legal Analysis Paper
ACCT2700 | Ostendorf & Benefield | Honors Contract project
Help, I Need a Dataset!
BUAL5600 & BUAL6600 | Han
Quantifying the Market
ENFB4200 | Bifano & Ficken | Also: Spring 2024 & Fall 2023
How to Research Emerging Technology
ENFB4950 | Lohrke
Researching College Majors
ENGL3080 | Campbell | Also: Fall 2023, Spring 2023 & Fall 2022
Sports & Entertainment Marketing: Final Group Project
MKTG4310 | Forthofer | Also: Spring 2024 & Fall 2023
Like, Share, Follow: Content Marketing Video Project
MKTG5500 | Serviss | Also: Spring 2024 & Fall 2023

Summer 2024

Library Orientation: Graduate Executive Programs
EMBA, PEMBA, and MRED | Updated 8/2/2024 to include info on WSJ Online access | Also: Summer 2023

Spring 2024

Exploring Data Sources
BUAL5860 | Kalgotra & Han
Using External Sources for Industry & Competitor Analysis
BUSI7130 | Lohrke | PEMBA | Also: Spring 2023
Who is Your Audience? Content Marketing Video Project
MKTG5500 | Serviss

Fall 2023

Decoding the Interview Process
BUSI2010 | All sections

Music Business Research
MUSI3080 | Bohler
Monitoring Business News & Trends
SCMN4700 & SCMN4800 | Wells | Also: Summer 2023
Strengthening Your Pitch
Tiger Cage Pitch Workshop | HCOB & New Venture Accelerator | Bifano

Spring 2023

Industry & Company Research: Group Presentation & Fact Sheet
AVMG3140 | Riley
Beyond the Company About Page: Industry Research for Job & Internship Interviews
BUSI2010 | McCarley | Also: Fall 2022

How to Find Information for Your Marketing Plan
BUSI7210 | Bock | Also: Spring 2022

Researching the Addressable Market
ENFB4200 | Bifano

What's your Pitch: Consider Your Audience
HONR2097 | Krzton

Social Media Stats: Content Marketing Video Project
MKTG5500 | Serviss

Supply Chain Research
SCMN4700 & SCMN4800 | Wells

Fall 2022

Team Resource & Applied Consulting (TRAC) Capstone
BUSI7310 | Stanwick
Researching a New Business Venture
ENFB3140 | Sahib

Social Media Stats: Content Marketing Video Project
MKTG4500 | Serviss

Supply Chain Information
SCMN4700 & SCMN4800 | Wells | Also: Summer 2022 & Spring 2022
Market Demographics & Consumer Behavior
Grad Student Savvy Researcher Boot Camp | AU Libraries | Also: Summer 2022

What is Statista?
Grad Student Savvy Researcher Boot Camp | AU Libraries

Market & Customer Research
Tiger Cage Pitch Workshop | HCOB & New Venture Accelerator | Bifano